February 18, 2009


The Tipping Point by Malcolm Gladwell

In this book Malcolm Gladwell talks about how little things can make a big difference – through the means of social epidemics. His argument is simple. He believes that events or actions that appear to be insignificant can turn into social epidemics – a bit like the butterfly and its wing thing. He talks about a tipping point at which a paticular phenomenon can cause huge changes. This can be applied to many areas like, Fashion, Society, Politics, Methods and so on. Overnight, everyone´s doing it. Think about social networking tools, think about organic food, think about tight jeans, think about working class neighbourhoods that turn trendy, think about … . He describes three rules which make something “tip”. Law of the Few, the Stickiness Factor and the Power of Context. The Law of the Few says that there are certain people who are good at spreading ideas – without them it won´t work. The Stickiness Factor is about, well, stickiness, something that makes it grow. The Power of Context basically says everything has to happen at the right placce and the right time.

So how can we use this simple idea to make it work for something we believe in? From my point of view it´s quite easy. You have to think of something you really like to change and then deliberately start a positive epidemic of your own. It´s up to you. Set an example, do little things, make sure other people notice and hope they follow your example. And if it doesn´t work nevermind, at least you´ve done something! This may sound a bit like a sleazy motivation trainer, but it just seems like a simple truth.


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