Archive for January, 2009

” I´m flodding´it”

January 29, 2009


Superflex is a artist collective from Denmark that was found in 1993 by Rasmus Nielsen, Jakob Fenger and Bjørnstjerne Christiansen. Their work is often connected with social engagement, alternative economics and self-organisation. They´re developing all sorts of stuff such as beer, internet platforms, films which often it incorporates the public as well. Their latest project is a film in which a  replica of a Mc Donald´s restaurant is flooded.

Superflex – Flooded Mc Donald´s

Flooded McDonald’s is a film work in which a convincing life-size replica of the interior of a McDonald’s burger bar, without any customers or staff present, gradually floods with water. Furniture is lifted up by the water, trays of food and drinks start to float around, electrics short circuit and eventually the space becomes completely submerged.

Flooded McDonald’s is a film by Superflex. Produced by Propeller Group (Ho Chi Minh City) in association with Matching Studio (Bangkok) and co-produced by the South London Gallery, the Louisiana Museum of Modern Art (Denmark) and Oriel Mostyn Gallery (Wales) with generous support from the Danish Film Institute.

Produced in 2009. Runtime: 20 minutes.




January 26, 2009

Today I attended a Business Plan Workshop at the RCA hosted by a guy called Max Comfort. It´s his real name. He said things like Sure, a business plan can be used to support applications for money, but if you don´t fully own it, if you´re heart´s not in it and you don´t have a sense of pride and a feeling of excitement when you read it, there´s not much point in sending it to other people. Unfortunately for me, my passion often lies within an area that lacks of the necessary financial resources to support my ideas. He goes on Is there a need for your product or service? Products or services based on a real need are more likely to succeed than those based on a lovely idea. aha…I think I often have lovely ideas, but maybe they are just not needed enough? Then again, could it not be possible that people might not recognise their needs until it´s offered to them? How would you convince a possible investor about that? I find it quite confusing but helpful to think about it at the same time. As I´ve learned in several conversations recently, we do live in a capitalist consumer society, that will hardly ever change because it´s been proven to work the best. Max says that Increasingly, since the beginning of the Industrial Revolution, we have exchanged our ability to provide for ourselves with the ability to pay others to do it for us. Thus, money has become the umbilical cord which connects us to our well-being. Here lies the problem: I need to earn money, and I´d like to do some nice things, traveling for example, and yes, I don´t want to live in a cardboard box, but at the same time I want to do good. And I do appreciate that other people think the same. Still, I think that design should matter in a broader sense than just selling something. It needs to communicate idealistic ideas and convince people that it´s worth investing in projects that might not make much money but will change society on a small scale. I wonder if it´s possible to live on that ideal. It gives me hope when Max says that my “Unique Selling Proposition” is a combination of skills, experience and personal qualities that no-one else can offer. So maybe I just need to work on that a little more – and then people just invest in me. I like that idea.

To conclude I think this quote from Milton Glaser is appropriate.

The Road to Hell
Bending the truth can be a slippery slope for graphic designers.

A few years ago I had the pleasure of illustrating Dante’s Purgatory for an Italian publisher. I was impressed by the fact that the difference between those unfortunates in Hell and those in Purgatory was that the former had no idea how they had sinned. Those in Hell were there forever. Those in Purgatory knew what they had done and were waiting it out with at least the possibility of redemption, thus establishing the difference between despair and hope.
In regard to professional ethics, acknowledging what it is we do is a beginning. It is clear that in the profession of graphic design the question of misrepresenting the truth arises almost immediately. So much of what we do can be seen as a distortion of the truth. Put another way, “He who enters the bath sweats.”
Finally, all questions of ethics become personal. To establish your own level of discomfort with bending the truth, read the following chart: 12 Steps on the Graphic Designer’s Road to Hell. I personally have taken a number of them.

1 – Designing a package to look bigger on the shelf.
2 – Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
3 – Designing a crest for a new vineyard to suggest that it has been in business for a long time.
4 – Designing a jacket for a book whose sexual content you find personally repellent.
5 – Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
6 – Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
7 – Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.
8 – Designing a line of T-shirts for a manufacturer that employs child labor.
9 – Designing a promotion for a diet product that you know doesn’t work.
10 – Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
11 – Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
12 – Designing an ad for a product whose frequent use could result in the user’s death.


100 meters of existence

January 21, 2009

A project by Simon Hogsberg.




We´re All Gonna Die – 100 meters of exixtence

Ideal Oval Office

January 19, 2009

Embrace Change and create your ideal oval office.


I´m concerned about his safety so I made him a super safe sleeping enviroment.


“There’s a plane in the Hudson.”

January 17, 2009

The wired world of global social networking.

The story of a plane crash landing in the Hudson River is quite remarkable. What is just as interesting is the fact that first information and pictures where not provided by the professional media but people on Twitter. At There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy. Together with a picture he shoot on his mobile he was supposed to be the very first person to publish the news.


And it quickly spread. Within minutes more and more pictures Flickr and comments appeared. Overnight this guy became quite popular, is giving interviews and now thinks about putting up a blog about the whole experience.

This proves that the so-called citizen journalism has at least one advantage over professionall journalism – it´s faster. The fact that countless people all over the world are using Twitter and other channels makes it quite likley that whatever happens will be witnessed and appears on the internet within seconds. It´s about chance and being at the right time at the right place. This is not to say that traditional media should feel threatened, but it´s an interesting effect of how a world-wide connected community can have an impact on society. I wonder if this will in any way change how historical events will be perceived in the future.


January 16, 2009

The Really Interesting Group released a publication called Things Our Friends Have Written On The Internet 2008.


Member Ben Terrett explains the process in-depth on his blog.

Russell and I thought it would be interesting to take some stuff from the internet and print it in a newspaper format. Words as well as pictures. Like a Daily Me, but slower. When we discovered that most newspaper printers will let you do a short run on their press (this was exactly the same spec as the News Of The World) we decided to have some fun.

You can order one and have it posted through your letterbox.  yeah!

Website World

January 13, 2009

An Ideal World

So, this is the start of my final project at the RCA:

Don´t ask what and why and häh…it´s just a space to collect (flimflammed) material.

It will be amazing very soon…

MAP/making wrap-up

January 12, 2009

Finally the link for the MAP/making performance

“Turning over a new leaf”

12th October 2008

LSO St. Lukes


Probably not…

January 8, 2009


The British Humanist Association raised more than £140,000 to put an atheist message on buses in  London and other cities around England. The inspiration to seek donations came by objecting to a set of Christian advertisements on a bus. Amazingly it all started as a joke but now turned into a kind of movement, with copycat actions all over the world. I like the fact that it´s simple an advertising for another “religious denomination” but still causing a lot of controversy. I makes me smile whenever I see them.


January 7, 2009

Today I had a nice surprise in the post…Alice Osbournes annual Thank You letter.

What a great idea … coming from someone who is inspiring in many ways and the most genuine person I know.

Thank You.